"Health Food" vs. Healthy Food -- How to read labels

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Do you know how to read food labels? Maybe you THOUGHT you did. Truth is, you probably don't. But Jeff Novick of the Pritikin Center does, and in his full talk he shows the 3 easy steps you MUST know if you ever buy foods at any supermarket or "health" food store. In this online excerpt, Novick -- who used to be a food service manager at Kraft Foods -- exposes one of the dirty secrets major food corporations use to deceive consumers. It's no accident labels are so confusing! High-protein/low-carb diet proponents claim that the US started eating "low-fat" foods 20 years ago and yet still gained weight, "proving" that the low-fat diet wasn't effective. But that's nonsense, as Novick demonstrates in his talk. The foods weren't/aren't low-fat at all. Food companies use sleight of hand to make them appear that way. Novick shows how to cut through the nonsense of food labeling to see what you need to see, and understand what you're really getting. This is an excerpt from Novick's 80-minute talk at the VegSource 2007 Healthy Lifestyle Expo, and part of a 12-part series of top health expert presentations. In his full fascinating and entertaining presentation, Novick teachers the "three easy rules" for cutting through the b.s. and quickly understanding food labels, to know exactly what you're getting. After watching his talk, you'll never look at packaged food the same! You can get a DVD set featuring all 12 amazing talks from the Expo 2007. CLICK HERE for more info: https://secure.vegsource.com/catalog/

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  1. by Macario — @ 10:18:06

    that was great clip i would of never thought that kinda of marketing would of took place clever from the people who did that but it was a huge wake up call to me and defo im gonna be more carefull from buyin things that say "FAT FREE"

  2. by Norbert — @ 10:41:05

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  3. by QUIN — @ 11:04:04

    type in here, PROTEIN MYTH Video By World Class 100 % vegan super athlete, Tim van orden . He is in exc health and condition, Attempting to Make US Olympic Team. and hes proving that we've all been LIED to about Protein ! Spread the word and help get the truth out . We've been lied to on a Massive scale, all for Money and power. Check this Out

  4. by Jacoba — @ 11:27:03

    I'm dumbstruck! I'm completely dumbstruck! I've never been so dumbstruck in all my life!

  5. by KHAN — @ 11:50:02

    too many useless Number crunching just to heat healthy..psh

  6. by BALADI — @ 12:13:01

    Nice Movie Guys - hes a legend! hgrant.net

  7. by KAIMI — @ 12:36:00

    way cool

  8. by MacDhuBh — @ 12:58:59

    cool

  9. by Bryanna — @ 13:21:58

    what is his website??? can someone tell me please

  10. by Sigfriede — @ 13:44:57

    Too bad he does not know that fat-even saturated--is not the problem. Sugar, refined carbs and transfat are the problem. also, too much omega 6 fatty acids (soy, canola) in our diets.

  11. by MAZEL — @ 14:07:56

    Thanks much! :-)

  12. by PENDRAGON — @ 14:30:55

    its healthFUL not healthY. i just wanted to try being one of "those" people

  13. by Evelynn — @ 14:53:54

    Very cute. But really, this stuff isnt difficult to figure out on your own, if you actually take the time to READ the labels. Seriously.

  14. by Len — @ 15:16:53

    Jeff has an amazing web site!

  15. by Blythe — @ 15:39:52

    Unfortunately, Mr Novick works with Pritikin which is not vegetarian.

  16. by Jenelle — @ 16:02:51

    Basterds!

  17. by Floyd — @ 16:25:50

    Excellent information. Thank you.

  18. by CUINI — @ 16:48:49

    After having gone to health & medical conferences/seminars for years, Jeff Novick is the most effective educator I've ever seen on the topics of health/nutrition/disease prevention. He enlightens but also entertains. Very dynamic, charming presenter. (... as well as the best public speaker I've seen on ANY topic.)

  19. by MAYMUNAH — @ 17:11:48

    thanks for this video. It was interesting, informative, and entertaining. I am going to have to check out the DVD now :D

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